https://www.luckyisgood.com/ Recent content on Blog of Visnja Zeljeznjak, Entrepreneur and Author. Hugo -- gohugo.io en-us All rights reserved - 2016 Sat, 13 Jun 2020 17:07:05 +0200 https://www.luckyisgood.com/blog/insomnia/ Sat, 13 Jun 2020 17:07:05 +0200 https://www.luckyisgood.com/blog/insomnia/ For years, I’ve had trouble falling asleep. When it was time to fall asleep, my mind would not stop racing. I kept thinking about various things related to business, what I wanted to write, the many ideas I’ve had during the day, etc. This kept me turning in bed over and over, until 2AM, 3AM, sometimes even later. The mere thought that I should be sleeping was only increasing my frustration, and stressing me out. https://www.luckyisgood.com/blog/patreon/ Thu, 23 Apr 2020 20:43:05 +0200 https://www.luckyisgood.com/blog/patreon/ I started writing these instructions for several people already, so why not write it down for everyone to read? Here it goes: how to earn and grow an additional stream of monthly recurring revenue if you have an existing audience/fans, or a pool of clients/customers, by receiving money from them via Patreon.com. This will be great for artists, musicians, writers, teachers, non-profits, or anyone who creates any kind of value for a living. https://www.luckyisgood.com/blog/structure-nonfiction-book/ Thu, 09 Feb 2017 23:17:50 +0100 https://www.luckyisgood.com/blog/structure-nonfiction-book/ When I was writing my first nonfiction book, I researched how my favorite writers structured their books. I was interested in discovering two levels of structure: the book-level structure (I call this the macrostructure) - how the book itself is laid out the chapter-level structure (the microstructure) - what are the building blocks of each chapter? Here’s the structure I created to guide me in 2014. Since I made it my life’s mission to create my personal publishing empire, I will be needing the content in this article myself. https://www.luckyisgood.com/blog/productivity/ Sat, 04 Feb 2017 20:20:24 +0200 https://www.luckyisgood.com/blog/productivity/ I have this concept I call The Book of Me which I consider a manual for my life. It’s a folder with documents in which I write instructions as I discover something new about myself. These instructions are meant for me to read them from time to time. For example, I have a document called What to Do When I’m Bored, and another one called What to Do When My Blood Sugar Drops. https://www.luckyisgood.com/blog/beat-procrastination-one-minute/ Mon, 30 Jan 2017 20:32:40 +0100 https://www.luckyisgood.com/blog/beat-procrastination-one-minute/ I’m on a mission to turn pro, as Steven Pressfield would say. For me, this means that I’m discovering the ways of becoming a prolific, profitable maker of knowledge products. I can never become a profitable maker unless I become productive, so I’ve made productivity and all its constituing elements (such as habits, self-control, discipline, mindfulness, knowledge, skills, and deliberate practice) my current obsession. I’ve had a small epiphany regarding productivity lately, and I’ve got one superb science-based online course called Learning How to Learn to thank for. https://www.luckyisgood.com/blog/squirrel-inc/ Sat, 28 Jan 2017 16:54:24 +0200 https://www.luckyisgood.com/blog/squirrel-inc/ Business needs more storytelling. It needs more storytellers. This book has taught me the basic elements of a story, and it gave me specific examples of the situations and the kinds of stories a business should tell to inspire change. The book is written as a parable itself. It’s a story of how squirrels wanted to switch to nut storing, instead of starving every winter. So, with this book you get 2 things in 1: the actual story, and the explanation why the story worked, and how it worked. https://www.luckyisgood.com/blog/smart-questions/ Tue, 24 Jan 2017 19:46:48 +0100 https://www.luckyisgood.com/blog/smart-questions/ In his newest book Tools of Titans which I’m currently obsessing over, Tim Ferriss talks a lot about the importance of continuously asking yourself smart questions. “Questions determine your focus”, says Tim. And I know that he got that from his role model and mine: The quality of your life is the quality of your questions. ~ Tony Robbins I decided to do something about those questions. Too many times I stumble upon a really good one, and think to myself: https://www.luckyisgood.com/blog/everybody-writes/ Sat, 21 Jan 2017 16:53:12 +0100 https://www.luckyisgood.com/blog/everybody-writes/ This would be a good first book to read on the subject of writing for business. The book has got the right mix of writing advice, grammar tips, links to tools, and inspiration. Probably the book that inspired me to create my writing credo I call “Data, Proof, Examples” for writing persuasive, human-centered content. What My Book Reading Notes Are About I’m a compulsive note taker. I can’t read a non-fiction book without taking notes - that’s why it takes me so long to finish a book. https://www.luckyisgood.com/blog/the-book-on-writing/ Tue, 17 Jan 2017 20:57:57 +0100 https://www.luckyisgood.com/blog/the-book-on-writing/ About This Book Very practical book, with plenty of examples - it’s the examples that make this book worth buying. The book taught me how to edit my own writing, cut it short, say it more clearly. Most importantly, this book taught me what it really means to “show, don’t tell” in writing - the book showed me, rather than told me. What My Book Reading Notes Are About I’m a compulsive note taker. https://www.luckyisgood.com/blog/the-habit-guide/ Sun, 08 Jan 2017 14:59:54 +0100 https://www.luckyisgood.com/blog/the-habit-guide/ The book is a wonderful compilation of tactics which create positive habits. I’m a big fan of Leo Babauta not only because his writing is short and effective, but because his habit tactics worked for me in the past as well. Book parameters Title: The Habit Guide / book website, Goodreads profile Author: Leo Babauta I read the book in: 2016 My Book Reading Notes This is the first book for which I’m publishing my personal notes. https://www.luckyisgood.com/blog/what-i-do/ Wed, 12 Oct 2016 13:58:52 +0200 https://www.luckyisgood.com/blog/what-i-do/ I tell friends and family that I’m in “digital marketing”, but I realized that most of them haven’t the foggiest what I do all day. I’m also increasingly asking myself in which direction I want to steer the rest of my career, so I felt the need to firmly define what is it that: I enjoy doing, am good at, pays well enough to finance the kind of life I want to have. https://www.luckyisgood.com/blog/preachers/ Sat, 28 May 2016 23:20:54 +0200 https://www.luckyisgood.com/blog/preachers/ I got an inspiration to write this as I was examining my deeply held, possibly limiting, beliefs about marketing and writing. The you, you, you mantra I’m talking about is this one: You should use lots of you, you, you in your writing, instead of me, me, me. This popular writing advice falls in the category of “writing customer-centric content”. Unfortunately, this advice often fails to generate customer-centric content. https://www.luckyisgood.com/blog/one-scary-thought/ Thu, 26 May 2016 21:37:48 +0200 https://www.luckyisgood.com/blog/one-scary-thought/ You only start feeling the loss when something you’ve been taking for granted has been taken away from you. Less than two months ago, I was in a hospital bed in the intensive care unit, recovering from a surgery. I wasn’t able to sit up; I had to call the nurse if I wanted to pee (in a pot). Hospital was not a bad experience for me, but I never want to see an ICU again. https://www.luckyisgood.com/blog/hugo-move/ Wed, 25 May 2016 23:05:46 +0200 https://www.luckyisgood.com/blog/hugo-move/ It was time for another change. The first reincarnation of this blog was built with Python and Django in 2009. The second reincarnation was built with Ghost.org in 2014. In 2016, I built this version 3.0 with the Hugo Static Website Engine. So far, I love most of Hugo. I Miss Writing on My Blog I realized that I haven’t written anything since 2014 on my blog. I need to write. https://www.luckyisgood.com/now/ Sat, 21 May 2016 22:35:56 +0200 https://www.luckyisgood.com/now/ This Now page has been inspired by Derek Sivers. Read more at nownownow.com/about. Last update: May 2020 I’m Visnja Zeljeznjak (Višnja Željeznjak) I’m a website and digital marketing consultant, entrepreneur, writer and author. Get to know me better. Location Currently I live and work in Rijeka, Croatia (EU). How I Help People in Business I’m a website consultant and website content writer at the B2B digital marketing consultancy business I co-founded in 2002. https://www.luckyisgood.com/my-books/ Sat, 21 May 2016 17:01:34 +0200 https://www.luckyisgood.com/my-books/ B2B Website Content Writing Guide Year of publication: 2016 . This is the guide I created for my own purposes of providing website content writing services. Because most of my clients struggle with writing website content, I decided to let other companies use my content writing knowledge and practices. The B2B Website Content Writing Guide is a write-it-yourself manual for people who aren’t professional writers or don’t like writing in general, but are forced to write website content anyway. https://www.luckyisgood.com/me/ Sat, 21 May 2016 16:27:17 +0200 https://www.luckyisgood.com/me/ I’m an entrepreneur, writer, and marketer, currently living and working in Rijeka, Croatia (EU). Work My Company Logit In 2002 I co-founded Logit, a B2B digital marketing consultancy from Croatia, EU. In Logit, I help B2B companies get more customers online by improving their business websites. Logit is where I acquired my business, sales and marketing skills. In Logit I developed my passion for website architecture, web usability, conversion rate optimization, sales, lead generation, writing, copywriting and digital marketing in general. https://www.luckyisgood.com/blog/blame/ Thu, 06 Nov 2014 15:16:59 +0200 https://www.luckyisgood.com/blog/blame/ Don’t blame the economy. Don’t point fingers at your enemies, competitors, clients, partners, suppliers, Facebook, or Google. It’s not the government’s fault. Your parents, family, or your spouse aren’t responsible either. No, it’s not about your genes. Whatever or whoever you think is to blame, change that - and see it that helps. It might - but please, make that change! Take action! If that change doesn’t help, could it be that maybe, possibly, you’re changing the wrong thing? https://www.luckyisgood.com/blog/masterminds/ Mon, 08 Sep 2014 15:59:58 +0200 https://www.luckyisgood.com/blog/masterminds/ People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily. - Zig Ziglar I was researching slash writing about the reasons why we keep delaying implementation of crucial changes in our business. What or who impacts the way we make decisions? Are there decision-making activities that set the most successful business people apart? Thinking about that led me to the subject of mastermind groups. https://www.luckyisgood.com/blog/pronouns/ Mon, 14 Jul 2014 16:11:31 +0200 https://www.luckyisgood.com/blog/pronouns/ I ran into these two tweets the other day: I was immediately like: OMG this guy is totally right! Do my articles come off as condescending and as patronizing like that too? Gosh I hope not. How do I make sure I don’t patronize my readers and still get my message across? As someone who writes educational content for a living or, to be honest - who only recently started to write for a living - not being able to teach people important stuff is kind of a biggie. https://www.luckyisgood.com/blog/published-author/ Thu, 26 Jun 2014 16:21:12 +0200 https://www.luckyisgood.com/blog/published-author/ I hate writing. I love having written. - Dorothy Parker I published a book. I’m an author. On June 9th 2014 I pressed Publish on Leanpub and the book Recurring Revenue For Web Agencies with my name on it appeared online for the world to read, buy, appreciate and critique. I wanted to publish a book since 2012. It didn’t happen then for a number of reasons. This post explains what I changed and who or what helped. https://www.luckyisgood.com/blog/self-confidence/ Tue, 06 May 2014 16:24:03 +0200 https://www.luckyisgood.com/blog/self-confidence/ I’m successful in many areas of my life. For example, in April I celebrated ten years of being vegan. In the past decade I never once lapsed to eating anything of animal origin. I’m also proud to say that I am a happy person. I’m happy for who I am, where I am, what I have and whom I’m with. Being happy is my ultimate achievement and I’ve worked hard for it. https://www.luckyisgood.com/blog/starving-author-begone/ Sat, 26 Apr 2014 17:17:43 +0200 https://www.luckyisgood.com/blog/starving-author-begone/ Want to write for a living? You can. You just can’t put a $2.99 price tag on your book if you want to eat. I’ve been ranting about pricing for the past five years. Charge more. Just fucking do it. That’s what I’ve been telling my fellow web developers and web development company owners. That’s what I’ve been training myself to do. Now that I am finally ready to finish writing a book, I see that the same web development lessons about pricing apply to publishing books as well. https://www.luckyisgood.com/blog/procrastination/ Sun, 30 Mar 2014 17:23:42 +0200 https://www.luckyisgood.com/blog/procrastination/ It’s Sunday afternoon and I’m playing Plants vs. Zombies 2. I’m playing because I’m avoiding a boring task I absolutely have to finish today. I’m in the middle of shooting ten holes through a bunch of zombies when this idea comes knocking on my brain: I’m procrastinating because I’m attaching a certain emotion to the dreaded task. What emotion am I feeling right now? Would the task scare me less if I detached the emotion itself from the task? https://www.luckyisgood.com/blog/adventure/ Thu, 27 Mar 2014 17:27:51 +0200 https://www.luckyisgood.com/blog/adventure/ An insight came to me while I was reading the book A Guide to the Good Life: The Ancient Art of Stoic Joy. (So much revelation in the first few pages. Go and buy it. You’ll thank me later.) Yesterday I decided I would look at the new business I’m venturing into as an adventure. Adventure-centered attitude is the best antidote to FUD (fear, uncertainty and doubt). If my new business is an adventure, then all the obstacles in my way are what makes the adventure interesting. https://www.luckyisgood.com/blog/ghost-move/ Sat, 22 Mar 2014 17:31:28 +0200 https://www.luckyisgood.com/blog/ghost-move/ My blog has a new home. I moved my domain luckyisgood.com to Ghost.org Hosted Service platform. I decided to do this mostly because I needed a better publishing platform which would help me publish more good stuff more often. I’ve known for some time that the choice of a writing tool has an effect on me. Ghost editor supports Markdown syntax and Markdown is currently the most productive way to publish directly to the web. https://www.luckyisgood.com/blog/list-articles/ Wed, 29 Jan 2014 17:35:16 +0200 https://www.luckyisgood.com/blog/list-articles/ https://www.luckyisgood.com/blog/valuable-content/ Tue, 15 Jan 2013 17:38:16 +0200 https://www.luckyisgood.com/blog/valuable-content/ https://www.luckyisgood.com/blog/hard/ Sun, 30 Dec 2012 17:43:31 +0200 https://www.luckyisgood.com/blog/hard/ https://www.luckyisgood.com/blog/change-the-world/ Wed, 15 Aug 2012 17:47:48 +0200 https://www.luckyisgood.com/blog/change-the-world/ https://www.luckyisgood.com/blog/mother-tongue/ Tue, 01 May 2012 17:51:01 +0200 https://www.luckyisgood.com/blog/mother-tongue/ https://www.luckyisgood.com/blog/kawasaki/ Mon, 09 Apr 2012 17:54:10 +0200 https://www.luckyisgood.com/blog/kawasaki/ https://www.luckyisgood.com/blog/always-be-upgrading/ Sun, 25 Mar 2012 17:57:55 +0200 https://www.luckyisgood.com/blog/always-be-upgrading/ https://www.luckyisgood.com/blog/google-drive/ Wed, 04 Jan 2012 18:05:55 +0200 https://www.luckyisgood.com/blog/google-drive/ https://www.luckyisgood.com/blog/pen/ Thu, 16 Jun 2011 18:25:22 +0200 https://www.luckyisgood.com/blog/pen/ https://www.luckyisgood.com/blog/path-less-traveled/ Wed, 10 Nov 2010 18:45:41 +0200 https://www.luckyisgood.com/blog/path-less-traveled/ https://www.luckyisgood.com/blog/art-of-laziness/ Wed, 10 Nov 2010 18:28:26 +0200 https://www.luckyisgood.com/blog/art-of-laziness/ Progress isn’t made by early risers. It’s made by lazy men trying to find easier ways to do something. ~ Robert Heinlein https://www.luckyisgood.com/blog/google-wave/ Wed, 04 Aug 2010 19:00:02 +0200 https://www.luckyisgood.com/blog/google-wave/ https://www.luckyisgood.com/blog/fake-panic-attacks/ Sat, 20 Mar 2010 19:10:12 +0200 https://www.luckyisgood.com/blog/fake-panic-attacks/ https://www.luckyisgood.com/blog/remove-panic-features/ Fri, 19 Mar 2010 19:12:54 +0200 https://www.luckyisgood.com/blog/remove-panic-features/ Creative Commons Image Credit https://www.luckyisgood.com/blog/mammoths-not-foxes/ Sun, 07 Mar 2010 19:16:10 +0200 https://www.luckyisgood.com/blog/mammoths-not-foxes/ https://www.luckyisgood.com/blog/intelligent-designer/ Sat, 27 Feb 2010 19:20:29 +0200 https://www.luckyisgood.com/blog/intelligent-designer/ https://www.luckyisgood.com/blog/confessions-dysfunctional-manager/ Tue, 29 Dec 2009 19:23:25 +0200 https://www.luckyisgood.com/blog/confessions-dysfunctional-manager/ Creative Commons Image Credit https://www.luckyisgood.com/blog/100-pages/ Tue, 08 Dec 2009 19:25:57 +0200 https://www.luckyisgood.com/blog/100-pages/ Struggling With Writing Website Content? Be done FAST and EASY with my B2B Website Content Writing Guide. Download a FREE Sample https://www.luckyisgood.com/blog/imaginary-limits/ Tue, 10 Nov 2009 19:28:39 +0200 https://www.luckyisgood.com/blog/imaginary-limits/ Creative Commons Image Credit https://www.luckyisgood.com/blog/stop-complaining-educate/ Fri, 09 Oct 2009 19:31:07 +0200 https://www.luckyisgood.com/blog/stop-complaining-educate/ Creative Commons Image License https://www.luckyisgood.com/blog/no/ Sat, 03 Oct 2009 19:32:58 +0200 https://www.luckyisgood.com/blog/no/ Creative Commons Image Credit https://www.luckyisgood.com/blog/easy-as-django-py/ Sat, 19 Sep 2009 19:35:22 +0200 https://www.luckyisgood.com/blog/easy-as-django-py/ Update May 2016: I’ve transferred this blog to the HUGO static website engine and I’m hosting it on my company’s server. My writing still looks pretty, and Python & Django rock even more today than in 2009. Update March 2014: I’ve transferred this blog to a hosted Ghost.org service, mostly because it makes my writing look prettier. Python & Django still rock. I know I wrote in my first post that this blog was created because some internet hotshots said something. https://www.luckyisgood.com/blog/blog-research-tool/ Fri, 18 Sep 2009 19:40:41 +0200 https://www.luckyisgood.com/blog/blog-research-tool/ This blog came to be because of something Dharmesh Shah said about launching a product at the Business of Software 2008 conference. And because of something Steve Yegge said about blogging. And because I always wanted to write about something. Web development business stuff, for example. Not just to write, but to start a public conversation, to learn from others, and maybe help create something wonderful and profitable along the way - something like a web application.