I write about IT and web development from the business, sales and marketing angle.
My name is Visnja Zeljeznjak (Višnja Željeznjak, actually - all the funny eastern-European characters included) and I'm an entrepreneur.
I'm a co-founder, sales geek and marketer at Simpfinity, an all-in-one web application for organizing sales, projects and client support in digital agency businesses. Working on this application is my main focus.
I'm a co-founder of logIT, a European web development consultancy. My job there since 2002 has been to make our clients' businesses more profitable by using the Internet. logIT is where I acquired my business, sales and marketing skills.
I'm also a writer. I am amazed by the way that words move, inspire and change people. Sometimes my writing helps my company sell more. Other times I write just to stay sane.
In 2003 I graduated from the Faculty of Humanities and Social Sciences in Zagreb, Croatia with two degrees: German language and information sciences.
I'm passionate about building my own expertise in website architecture, web usability, conversion rate optimization, sales, lead generation, writing, copywriting and digital marketing in general. The Internet is in my DNA.
When I'm not business-y, I'm all about science, science fiction, pirate party stuff, bitcoin, basic income and veganism. And cats.