My name is Visnja Zeljeznjak (Višnja Željeznjak, actually - with all the funny eastern-European characters included).

I'm an entrepreneur and a storyteller.

In 2002 I co-founded logIT, a web development consultancy from Croatia, EU. logIT does Python & Django custom software development and digital marketing consulting. My job in logIT is to make our clients' businesses more profitable by using the Internet. logIT is where I acquired my business, sales and marketing skills.

I'm also a co-founder and storyteller at, a sales proposal + project management + client support software for digital agencies. Working on this application is my main focus.

I'm passionate about building my own expertise in website architecture, web usability, conversion rate optimization, sales, lead generation, writing, copywriting and digital marketing in general. The Internet is in my DNA.

I'm also a writer. I am amazed by the way that words move, inspire and change people. Sometimes my writing helps my company sell more. Other times I write just to stay sane.


I'm a professor of German language and information sciences. I acquired my degrees in 2003 from the Faculty of Humanities and Social Sciences in Zagreb, Croatia.


When I'm not business-y, I'm all about science, science fiction, pirate party stuff, bitcoin, basic income, abundance and veganism. And cats.

Blog Name Origins

On the interwebz I go by the nickname luckyisgood.

"Lucky is good" is my favorite Stargate: SG1 quote, here's the original:

Volnek: You are fortunate my brother drugged you. You would never have survived a true Kel shak lo.

Mitchell: Dunno. Took you down pretty good.

Volnek: You were lucky.

Mitchell: Lucky is good.

My philosophy on the topic of luck goes like this: There is no such thing as "luck" or "misfortune". Whenever you think you got lucky, it's because you did something good before that.