What I Do

I tell friends and family that I’m in “digital marketing”, but I realized that most of them haven’t the foggiest what I do all day. I’m also increasingly asking myself in which direction I want to steer the rest of my career, so I felt the need to firmly define what is it that: I enjoy doing, am good at, pays well enough to finance the kind of life I want to have. »

A Popular Writing Advice Has a Serious Side Effect: The 'You, You, You' Mantra

I got an inspiration to write this as I was examining my deeply held, possibly limiting, beliefs about marketing and writing. The you, you, you mantra I’m talking about is this one: You should use lots of you, you, you in your writing, instead of me, me, me. This popular writing advice falls in the category of “writing customer-centric content”. Unfortunately, this advice often fails to generate customer-centric content. »

One Scary Thought That Changed My Life

You only start feeling the loss when something you’ve been taking for granted has been taken away from you. Less than two months ago, I was in a hospital bed in the intensive care unit, recovering from a surgery. I wasn’t able to sit up; I had to call the nurse if I wanted to pee (in a pot). Hospital was not a bad experience for me, but I never want to see an ICU again. »

Moving My Blog to Hugo and Expanding the Range of Topics I Write About

It was time for another change. The first reincarnation of this blog was built with Python and Django in 2009. The second reincarnation was built with Ghost.org in 2014. In 2016, I built this version 3.0 with the Hugo Static Website Engine. So far, I love most of Hugo. I Miss Writing on My Blog I realized that I haven’t written anything since 2014 on my blog. I need to write. »

What I'm Doing Now

This Now page has been inspired by Derek Sivers. Read more at nownownow.com/about. Last update: May 2020 I’m Visnja Zeljeznjak (Višnja Željeznjak) I’m a website and digital marketing consultant, entrepreneur, writer and author. Get to know me better. Location Currently I live and work in Rijeka, Croatia (EU). How I Help People in Business I’m a website consultant and website content writer at the B2B digital marketing consultancy business I co-founded in 2002. »

My Books

B2B Website Content Writing Guide Year of publication: 2016 . This is the guide I created for my own purposes of providing website content writing services. Because most of my clients struggle with writing website content, I decided to let other companies use my content writing knowledge and practices. The B2B Website Content Writing Guide is a write-it-yourself manual for people who aren’t professional writers or don’t like writing in general, but are forced to write website content anyway. »

Hi. I'm Visnja Zeljeznjak (Višnja Željeznjak).

I’m an entrepreneur, writer, and marketer, currently living and working in Rijeka, Croatia (EU). Work My Company Logit In 2002 I co-founded Logit, a B2B digital marketing consultancy from Croatia, EU. In Logit, I help B2B companies get more customers online by improving their business websites. Logit is where I acquired my business, sales and marketing skills. In Logit I developed my passion for website architecture, web usability, conversion rate optimization, sales, lead generation, writing, copywriting and digital marketing in general. »


Don’t blame the economy. Don’t point fingers at your enemies, competitors, clients, partners, suppliers, Facebook, or Google. It’s not the government’s fault. Your parents, family, or your spouse aren’t responsible either. No, it’s not about your genes. Whatever or whoever you think is to blame, change that - and see it that helps. It might - but please, make that change! Take action! If that change doesn’t help, could it be that maybe, possibly, you’re changing the wrong thing? »


People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily. - Zig Ziglar I was researching slash writing about the reasons why we keep delaying implementation of crucial changes in our business. What or who impacts the way we make decisions? Are there decision-making activities that set the most successful business people apart? Thinking about that led me to the subject of mastermind groups. »

How Not to Sound Condescending in Educational Articles, Get the Message Across, and Make Writing More Powerful

I ran into these two tweets the other day: I was immediately like: OMG this guy is totally right! Do my articles come off as condescending and as patronizing like that too? Gosh I hope not. How do I make sure I don’t patronize my readers and still get my message across? As someone who writes educational content for a living or, to be honest - who only recently started to write for a living - not being able to teach people important stuff is kind of a biggie. »